Original Article Published on The Jerusalem Post

Checking out great new digital talent in Jerusalem

The new animated film Rango stars the voice of Johnny Depp and follows the life, adventures and struggles of an aspiring hero in the form of a pet chameleon (Rango) as he becomes local sheriff in the Old West town of Dirt. When the movie is over, viewers can go home and continue to enjoy the great chase scenes, think about the chameleon in a Hawaiian shirt and have an Israel experience. In which case, you might now be wondering what Israel possibly has to do with a film about an animated chameleon?

Well, thanks to Israeli company, Funtactix, fans of Rango can go home and play Rango: The World, an online game based on the movie. Funtactix, the browser-based game developer, is releasing a game where players can meet characters from Rango, create an avatar, explore film environments and take on quests – all with their online friends. Imagine entering the world of your favorite film!

Funtactix is one of several hot, innovative Israeli companies making a difference in animation, gaming, social networking and more! Working out of the recently renovated national Mint of the British Empire and the Ottoman warehouses next door to the area surrounding Jerusalem’s old train station, over 300 artists, animators, programmers, engineers, storytellers and others huddle together in the Jerusalem Venture Partners (JVP) Media Quarter in Jerusalem, where they work enthusiastically on animated films, websites and video games. All of this exciting, high quality innovation is taking place a short fifteen minute walk from the Western Wall, the City of David and archaeological excavations which are over 3,000 years old. Welcome to Jerusalem Venture Partners (JVP) Media Quarter-home to Funtactix, Animation Lab, AnyClips, Qlipso, and more!

The JVP Media Quarter, started in 2002, is the brainchild of Erel Margalit, the founder and managing partner of JVP, a leading Israeli venture capital firm with over $820 million under management. The JVP Media Labs house a dozen companies, as well as a performing arts incubator and theater, The Lab (Hama’abada), and a social profit organization JVP Community (Bakehila).

Margalit playfully noted that, Unlike most labs, our focus is not on molecules and atoms, but rather, colorful, exciting stories and characters. Our employees are hard at work creating games, movies, virtual environments, web applications and mobile/iPod content for both children and adults. The Animation Lab team is currently hard at work on its animated feature film about a group of wild flowers that must contend with an evil gang of genetically-engineered plants. It follows a teenaged daisy (named Daisy) who was raised in the Sacred Meadow. According to the Animation Lab website, Daisy “now has to brave the great, dangerous world outside the Meadow’s walls and team up with a secret society of plant spies who have worked covertly to protect the planet from human activity since the beginning of time. Daisy discovers that she alone can save her Meadow, and the world at large, against an attack by an army of genetically modified corn stalks.

The film is currently in production in the Jerusalem animation studio. It was originally called The Wild Bunch when the filming first began, but the title is sure to change before its release in late 2011 or early 2012. It combines action, comedy, adventure and romance and features the voices of famous actors including Abigail Breslin, Willem Dafoe, Chris Klein, and Elizabeth Hurley.

Ayelet Weinerman, CEO of Animation Lab proudly said that, “Most of the work will be done in the studio in Israel. Some of the animators will come from the Bezalel Academy of Art and Design, as part of the planned future cooperation between the design academy and Animation Lab.

Weinterman added, “We plan to compete with the world’s big studios. The films are being designed for international distribution, at movie theaters worldwide. The budget for the film is about $20 million.

On a recent visit to the Media Lab, I began to get curious when I saw the phrase I’ll have what she’s having stickered on every light switch. I smiled, remembering that is a line from the movie When Harry Met Sally. Little did I know, this was also PR for a new company! Thanks to AnyClip , another Israeli company housed in the Media Lab, finding any clip is easy. Anyclip.com is basically a search engine to find any moment from any film ever made.

Did you ever love a movie scene so much that you wished you could just watch it over and over again? Is there line from a movie or funny scene that pops into your head and you suddenly wish you could share it with a friend? Your dream just came true! AnyClip maps, indexes, and tags entire films for you!

Another cool project of the media center is Qlipso. When we find a funny video on YouTube or someplace else, we often send the link to a friend or tell them on Facebook. Now, with Qlipso, there is a way to view or listen to content online with our friends. Qlipso calls itself a multi- user content-sharing platform.

With Qlipso’s Multiuser Content- Sharing Platform, we can now bridge those experiences we share in real-life with our online social network. They let us share the things we love with our social networks. In March 2010, Qlipso purchased Veoh has a library of more than one million videos, TV shows, online games and other interactive content. Qlipso allows you and your friends to interact with this amazing content photos, music, video and games!

These are only a few of the many amazing innovations coming out of a small old warehouse in Jerusalem. Next time you watch an impressive animated movie, or connect with a friend online, think of Israel – the technology may easily have been developed in the land of milk, honey and computers!

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This Sunday, Rosh Edah, Rami Schwartzer, and I will join 40 riders, representing Ramah camps across the US and Canada, in the first ever Ramah Galil Bike Ride (http://www.ramahbikeride.org). Each rider has a unique story of why he or she is riding in support of special needs camping programs at all Ramah camps. As my rider page explains, I came to Ramah New England in 1984 to work in the kitchen. When there was an unexpected last minute opening for a counselor position in Nivonim, they considered me for the job, but I was too young! A guy named Cliff Nerwen, scheduled to be an Amitzim counselor, agreed to make the move to Nivonim, and I took his spot in Tikvah!

I can honestly say that switch to Tikvah changed my life this is my 17th year affiliated with Tikvah. And Cliff Nerwen, a long time Nivonim counselor and Rosh Edah at CRNE, is now a pediatrician; he works each summer as a camp doctor at Ramah Berkshires. I look forward to reconnecting with Cliff as we ride together through the Golan Heights and Galil for a good cause!  Check out my rider page!http://www.firstgiving.com

And Rami has his own special story. My connection to Tikvah runs deep, Rami reports. As a camper, I spent much of my summers volunteering my time in the Tikvah program and another three summers working for the program in different forms. Today, as a rosh edah elsewhere in camp, I continue to see Tikvah as a crucial component of my camp experience and get great joy out of watching my campers of all ages and abilities make Tikvah a part of their summer as well. 

Rami is now working in New York City as a Special Projects Coordinator for the National Ramah Commission. When he started working in this capacity, the idea for the ride began to materialize. They needed a coordinator for the trip and, eager to be involved in any kind of project related to Tikvah, especially on a national level, I happily jumped on board.

In addition, Rami notes, On a more personal note, I dedicate my own five days of riding to the honor of my dear friend, shul buddy, and soon-to-be brother-in-law (Dani, brother of long time Tikvah Rosh Edah, Ariella Rosen), to whom the Tikvah program at Ramah NE has been incredibly meaningful over the years. Read Rami’s story and consider sponsoring him! http://www.firstgiving.com

Thanks to the kindness of many in our camp community, I have raised  nearly $11,000! And Rami has exceeded his goal of $3,200! The 40 riders are likely to raise more than $180,000!!! We are so close to hitting our goal!

Kol Hakavod to all of the riders and supporters especially those with Ramah New England affiliations–Rami, me, Ciff, Ellen Phaff Shein and Harriet.

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Original Article Published On The Jerusalem Post

The first annual Jerusalem Marathon later this month will provide spectacular views of 5,000+ years of history for spectators and competitors alike.

All competitors, that is, except for Richard Bernstein, a blind attorney from Detroit, Michigan.

Bernstein, 37, does not allow his lifelong lack of sight to limit his athletic endeavors.

The 42-kilometer race on March 25 will be his 14th marathon – not to mention an Iron Man in Coeur d’Alene, Idaho, in 2008 and the Eilat Israman half-Iron in January.

The civil rights attorney only first got involved with sports after completing law school at Northwestern University.

“When I was growing up, expectations were much lower for people with disabilities,” he said. “The general consensus was that disabled people have no reason to compete or do physical fitness.”

Not being able to compete took a toll on Bernstein’s self-esteem.

“When you are younger, the leaders of the school – the cool kids – were the athletes,” he said.

Bernstein’s athletic pursuits are more than personal; he’s on a mission to change the public understanding of what disabled people can do.

“Playing sports gives legitimacy to blind people,” he said.

Running in Israel has added significance.

Over the course of the many trips Bernstein has taken to Israel, Israelis have always been accommodating and have gone to great lengths to help the blind athlete. Bernstein recounts buses which have strayed from their typical routes to bring him where he needs to go. People have gotten out of cars at red lights to help him cross an intersection.

He attributes the extreme kindness to the fact that “no one is afraid of being touchy-feely [in Israel]. They’d rather tackle me than tell me a car is coming,” he said.

Currently, people with disabilities are not required to serve in the Israel Defense Forces, where mandatory service for most citizens is, of course, the norm. Competing in the marathon is one way to advocate for the integration of the military, a significant part of Israeli culture.

In turn, Bernstein hopes to change societal perceptions and promote full integration of people with disabilities into Israeli society.

Aiding him in his mission is Shaked, a pilot in the Israel Air Force whose last name can not be printed for security reasons.

Shaked acts as Bernstein’s set of eyes – “the best guide I’ve ever had” – by giving him directional cues such as “hard right” and “soft left” when running.

“My skills come from seeing things from different perspectives,” Shaked said. “I close my eyes and see what might scare him.”

During the Eilat Israman triathlon, they rode a tandem bike and swam with a rope connecting them at the waist.

Shaked was the perfect partner.

Not only did he plan five steps ahead, accurately grade inclines and declines, and articulate every potential footfall, but he also shared the same ideals of raising disabilities awareness in Israel.

For years, the IAF pilot has been advocating for the inclusion of people with special needs into the army.

Shaked had one young man working for him as a graphic designer of pilots’ checklists; another worked in a unit sweeping the floor and performing odd jobs around the base.

Regardless of the job his recruits with disabilities do, Shaked hopes that his work will affect the mentality of the typical soldiers and eventually promote complete acceptance and integration of people with disabilities into Israeli culture.

Richard Bernstein has lived his own life fully integrated. He is a civil rights attorney, primarily handling cases in support of rights for the disabled, and he also is a professor at the University of Michigan, where he teaches social justice.

Practicing law is yet another opportunity to affect change.

“I believe in what I’m doing so strongly. I know that through the law, I can make a difference,” he said.

He didn’t complete law school without significant hardship, though.

Bernstein convinced Northwestern – which eventually changed its policy – that the Law School Admissions Test (LSAT) was discriminatory against the visually impaired.

Without being able to see, Bernstein spent hours memorizing and internalizing material during his years in law school. He prepares similarly for trial by learning case law and all of the arguments by heart.

One of the biggest challenges Bernstein had to overcome was lowered expectations.

“There were so many people who said ‘college isn’t for you; law school isn’t for you.’ But I knew this was the kind of work I desperately wanted to do,” he said.

It took him four to five times longer to learn the material than it took his classmates.

All of the effort was for a greater purpose.

“I promised God that if He gave me the chance to graduate and pass the bar exam, I’d dedicate my life to representing people with special needs and make justice.”

That is exactly what he did. Today, he works exclusively pro bono in the public services division of his father’s law firm, choosing the cases that will have the greatest impact on people who otherwise would have no legal representation.

Participation in over 14 major races is a monumental accomplishment, but for Richard, running also provides for a spiritual relationship with God.

Training for a 42-kilometer race without the ability to see takes a tremendous amount of mental discipline and involves working through pain, hardship and difficulty.

“For me to work through that struggle, I was able to have a genuine connection with a higher being,” he said.

Shaked also feels that his work is a reflection of his Judaism.

“We are making a Kiddush Hashem [sanctification of God’s name] by changing lives,” he said.

Bernstein has spent his entire life trying to open eyes and pave new trails, and he sees this latest endeavor as another landmark event on his bigpicture journey.

“God will give you what you need when you need it most,” he said.

“The Jerusalem marathon is going to be just another struggle I will overcome.”

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