Gidi Mark

The Original Article is Published at JPost.com

DIASPORA AFFAIRS: How to present the much-changed nation to the thousands of Birthright visitors.

I recently had the privilege of participating in the pilot cohort of Birthright Israel’s latest staff training initiative, the Educators Forum, in Israel.

The goal of the program was to bring together an experienced group of Jewish professionals – US and Canadian staff members and Israeli tour educators – so that together we could bear witness to the events that took place on October 7, recognize the new realities that have resulted in Israel in the aftermath of those events, and learn from and with one another to better understanding what is facing the Jewish people – both in Israel and in the Diaspora.

The hope in coming together was to begin creating a shared language that could be taught to all future Birthright Israel trip leaders, especially those who will be leading trips in summer 2024. 

Birthright arrives in Israel to a new reality 

Upon arrival at Ben-Gurion Airport, our traveling group of 20 North Americans, along with five Israelis – who, combined, had staffed more than 200 Birthright Israel trips and positively affected the Jewish journeys of nearly 8,000 participants – were met by members of the educational teams of Birthright Israel, the Taglit Institute for Tour Educators, and M²: The Institute for Experiential Jewish Education, who would be our guides, teachers, facilitators, and co-partners in the weeklong experience. 

PARTICIPANTS IN the Birthright Israel group leaders’ trip. (credit: Courtesy Birthright Israel)

The journey was moving, meaningful, and successful from both professional and personal standpoints. Let me begin with the personal.

I cried three times on Friday, the next to last day of our trip.The first time was at Mount Herzl, when our group paid a morning visit to the freshly dug graves of soldiers killed in Gaza.

The second time – out of pride and joy – was Friday night at the Dan Panorama Hotel in Jerusalem. Our group, which included 10 rabbis of all denominations, backgrounds, and genders (e.g., Chabad, Orthodox, Reform, Conservative, and Reconstructionist), created a holy space as we welcomed Shabbat together with prayer explanations, songs, and personal stories. How extraordinary that such a diverse group can come together so comfortably to create a community of unity and respect within the framework of Birthright Israel! 

After our group Kabbalat Shabbat experience, about a dozen of us joined nearly 100 worshipers at the hotel’s Kabbalat Shabbat and Maariv service. Most were Yemenite refugees from Yachini (near Sderot), and have been living in the hotel for the past three months. The Ashkenazi rabbi, wearing a black hat and coat, with a full beard, respectfully announced in Hebrew and English that prayers would include the traditions and prayer customs of both Ashkenazim and Sephardim, and that, following the Ashkenazi-led Kabbalat Shabbat service, we would be singing “Bar Yochai,” a song sung by many Yemenite Jews, followed by Maariv in the Sephardi tradition. 

My final tears came as my group came back together in a sharing circle after dinner to celebrate an Oneg Shabbat. Michael, one of the tour educators, shared the haunting story of his son who was serving in Gaza and, during a recent battle, sadly lost a friend and fellow soldier, and who himself was wounded and put into an induced coma. 

Fortunately, his son is recovering, but Michael related to us the difficult conversation he and his wife, and daughter-in-law, had to have in deciding who among them would tell his son about his friend’s death, once he awakened in his hospital bed.

This story was just another example of the complexities and realities of the war and its impact on Israelis and Israeli society.

What an intense, emotional, inspiring week it was for our group. Among us were executive and assistant executive directors of Hillels and Chabads on campus, campus rabbis, Israel program coordinators, Federation professionals, and a handful of others working for various Israel and Jewish educational organizations. We arrived together as individuals with our hopes and expectations for what we would encounter, and we left the program with the feeling, trust, and connection of a family, determined to recruit and bring Birthright Israel participants to Israel in the very near future.

Together, we visited the site of the Supernova music festival, and Kibbutz Aza, where we came face-to-face with the destruction and murder that took place there. We visited Sderot in the pouring rain and looked at an empty plot of land where the local police station once stood. It had been overrun by Hamas and was promptly blown up by the IDF after learning that the Israeli civilians inside had sadly been killed. The IDF acted quickly so the terrorists could not escape.

Later in the week, we visited Hostages Square in Tel Aviv, where we spoke to family members and friends of those still being held hostage. Seeing and hearing these stories of tragedy and loss was extremely difficult and emotionally draining. 

We also experienced the incredible sense of hope, resilience, and unity that has taken root and flourished in the country. We met with Adir Schwartz, 29, one of the leaders of the Jerusalem Civilian Command Center in Jerusalem, which, only hours after learning about what was happening in the southern communities bordering Gaza, began coordinating efforts to do whatever was necessary to help fellow citizens – whether it was collecting and distributing food, finding clothes or apartments for evacuees, supporting soldiers with needed equipment, and so on. To date, the center has spent NIS 10 million to help Israelis in need, and will continue until it is no longer needed.

In many ways, everyday life in Israel has returned to normal. The shuks are full, the streets and roads are flooded with foot and vehicular traffic, and groups and individuals are visiting the country. Our El Al flight and the one that departed two hours before ours were overbooked.

And Birthright Israel participants are already on the ground! They include Birthright Israel Onward participants, who have been traveling to Israel since early November for one- to two-week volunteer programs, as well as participants in classic 10-day Birthright Israel trips. Registration is currently open for summer 2024 trips, which are to bring thousands of participants from around the world to Israel.

THROUGHOUT OUR week in Israel, we were inspired by our group leaders and the Birthright Israel staff. Gidi Mark, international CEO of Taglit Birthright Israel, said to us: “In light of recent events… we must come together to ensure that we are providing the support, knowledge, and perspectives that our participants need, now more than ever, to continue to thrive and develop their Jewish identity.” 

Dr. Zohar Raviv, international VP of educational strategy for Birthright Israel, described our group as a “traveling think tank in Israel” charged with helping outline Birthright Israel’s educational philosophy and approach in the wake of October 7.

“We uphold the seminal need to be wholly reactive to these events, while remaining strategically proactive in realizing the fuller potential of solid Jewish and Israel education in the broadest sense…. We wish to articulate a strategic blueprint whose impact not only functions vis-à-vis October 7, but extends far beyond that day.” 

We also met with historian and author Prof. Gil Troy, who serves as the chairman of the Birthright Israel International Education Committee.

We heard from an avocado farmer in the fields of Be’eri who remains a believer that peace will soon come, even after his next-door neighbors at the kibbutz were kidnapped and murdered. And we had lunch with Shlomi at a Tunisian shul in Netivot, where this modest man, who lost 22 friends since October 7, quietly feeds 10,000 civilians and another 6,000 soldiers each week through the charity he founded at age 15.

We met with a Bedouin woman in Beersheba, from the Desert Star program, learning how she empowers women and girls in the community to get a better education.And we spent the first half of a day at ANU – Museum of the Jewish People, in Tel Aviv, walking through Jewish history and culture and taking turns guiding our peers through various exhibits and relating our personal Jewish narratives.

TO MY mind and clearly in the assessment of Birthright Israel, the weeklong program was a success. The organization is now recruiting to bring two larger cohorts of the Educators Forum to Israel in March, with a goal of training 140 trip leaders.

Throughout the trip, we never lost sight of the mission, or stopped considering how we will teach, guide, and share our knowledge and passion with our future Birthright Israel participants. I know that my new friends and colleagues who participated in the Educators Forum are up for the challenge.

We need to return to our campuses and communities and assure students and Jewish young adults that it is safe and important to come to Israel now!

Within the next few months, we will all return to Israel, leading trips and presenting the new and always evolving Israel to the thousands of Birthright Israel participants who will soon take advantage of the gift Birthright Israel provides.

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“Young Jews, no matter where they live, will turn to Birthright Israel Labs to hear stories about their history and their heroes and to connect and support their peers,” said Birthright Israel CEO Gidi Mark.

Original Article Published in the JNS

Taglit-Birthright Israel is well-known around the world for its free Israel trips for Jewish young adults ages 18 to 32. Since 1999 through Birthright Israel, 750,000 people from 68 countries, the 50 U.S states and nearly 1,000 colleges and universities in North America have had the opportunity to experience Israel and Judaism firsthand.

Yet the COVID-19 pandemic has proven challenging for Birthright Israel during the past two years. Travel to Israel has been significantly curtailed or at times, stopped entirely. Nevertheless, that hasn’t stopped Birthright from continuing to innovate. If you can’t bring participants to Israel, then why not bring Israel and Jewish content to alumni and potential future trip participants—and in a language and format they can understand and relate to? Meet “Birthright Israel Labs.”

Comprised of two portions, Content Studio and Digital Initiatives, Birthright Israel Labs strives to create professionally produced programs and enable alumni networking. It will connect Diaspora Jews to Israel, their culture and to other Jews.

“Through trips to Israel, Birthright Israel has done an amazing job connecting people to Israel and to each other. This new extension—Birthright Israel Labs—allows us to connect young Jews and alumni through social medial and digital content,” says Andrew Davidsburg, who heads the Content Studio. Shay Assor, product manager at Birthright Israel, leads Digital Initiatives. Renat Wegrzyn oversees both teams as the head of Birthright Israel Labs.

On Dec. 23, the Content Studio premiered “Dinner With Jews: A Birthright Israel Holiday Special,” the first of its online videos, which explores why Jews eat Chinese food on Christmas through the perspective of three comics. The 30-minute show is filmed in the famous Wing Wan kosher Chinese restaurant in the Long Island region of New York. The special is hosted by standup comics Robyn Schall, Modi Rosenfled and Jared Goldstein, written and directed by Bex Schwartz and produced by Andy Singer. Dani Luv, who had a multi-decade residency at Sammy’s Roumanian Steakhouse in Manhattan, serves as the house band.

“It gives different perspectives on being Jewish on Christmas,” observes Davidsburg.

The Content Studio premiered “Dinner With Jews: A Birthright Israel Holiday Special,” the first of its online videos, which explores why Jews eat Chinese food on Christmas through the perspective of three comics, Dec. 23, 2021. Credit: Courtesy.

“Badass Jews” is the second project of the Content Studio. “We all grew up knowing about Nobel Prize winners, scientists, and geniuses,” says Davidsburg. “But we wanted to bring others — Jews from history who buck the trend.”

The animated series takes a look at elite Jewish athletes, spies, soldiers and all-around “tough guys.” From legendary Spymistress Vera Atkins Rosenberg to Jack Kirby, the World War II scout and comic-book genius, the stories will likely offer a more nuanced understanding of how people view Jewish identity and Jewish people. The series is animated by Israeli artist Ory Raz Pinchassi, a self-described “eclectic post-modern artist” who has worked with the IDF and Yad Vashem, illustrated books and book jackets and participated in more than 40 group and 16 solo exhibitions.

In its first week, “Dinner With Jews” had more than 200,000 viewers while “Badass Jews” had more than 180,000 viewers.

Birthright Israel Labs will soon launch “4Qs for Successful Jews,” a video series “digging into the who, how and the why behind the journey to success, through 4 simple questions.” Each episode plans to feature an interview with such successful Jewish celebrities as Mayim Bialik, Michael Solomonov, Kenny Albert, Marc Summers, Alexis Michelle and Nissim Black.

Digital Initiatives, the second arm of Birthright Israel Labs, investigates new and different ways to connect with Birthright Israel alumni in the digital space. Current initiatives include The Pool, a safe forum for discussion on Jewish topics; and “Impact By the Crowd,” a global, crowd-sourced platform for alumni to connect and “do good.” Davidsburg notes that “Impact by the Crowd is in its infancy—with good results.” He adds, “We are tapping the alumni community to bring their dream do-good project—and they bring it to fruition.” Thus far, Digital Initiatives has received 50 submissions with four innovative programs selected to date—from the United States, Israel and Uganda.

A still from “Badass Jews,” an animated series that takes a look at elite Jewish athletes, spies, soldiers and all-around “tough guys. Credit: Courtesy.

“Our goal is to build communities and connections post trips,” says Davidsburg.

The Birthright Israel Labs team has ambitious expansion plans. There are six more “Badass Jews” episodes in production, more “4Qs” to come and a new initiative, “Behind the Nosh:  The Story of Israel Snack Foods,” not far behind. Birthright Israel Labs will also soon launch a worldwide travel initiative to connect alumni jet-setters from around the world. Through this portal, travelers will be able to share and experience local customs, food or just meet someone new from the community.

“In a rapidly changing and increasingly online world, our alumni and our future participants have made it clear that they want a place where they can connect with one another online,” said Birthright Israel CEO Gidi Mark. “Birthright Israel Labs is the future of Jewish connections. Young Jews, no matter where they live, will turn to Birthright Israel Labs to hear stories about their history and their heroes and to connect and support their peers.”

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