Original article published in the JNS

The coronavirus provided an opportunity for the founders of Dogiz to rethink their business.

Dog owners in need of a walk, concerned about health and wellness, or looking to support important societal causes … meet Dogiz.

Founder and COO Danny Djanogly, 32, and CEO Alon Zlatkin, 37, created the Dogiz company and dog-walking app while students in a business-school class on startups at Israel’s IDC Herzilya (now Reichman University). While their original plan was to make it easier for dog owners in Tel Aviv to find walkers while at work—and to create jobs for people with disabilities—the recent COVID-19 pandemic posed new challenges as people were staying home with their dogs more and needing less help. It also provided an opportunity for the founders to rethink the business.

As a result, Dogiz has just launched an updated app, website and business plan for these changing times.

Djanogly was pleased with how things were going with Dogiz prior to the pandemic. In 2015, the two immigrants—one from northwest London and one from Kazakhstan—were accepted into the HIVE, an accelerator for olim (new immigrants to Israel) and won a Google competition that landed them their first $100,000 investment. They received support from Samurai Incubate Inc., an early-stage Japanese venture-capital firm that has invested in more than 33 Israeli startups. They were imagining a company that offered services such as dog-walking, doggie daycare, boarding and grooming.

When Djanogly and Zlatkin met Aviad Friedman—an Israeli author, businessman, adviser to Israeli ministries, as well as former Prime Minister Ariel Sharon, and (at the time) chairman of the Israeli Association of Community Centers (IACC)—he suggested that they consider training and employing people with disabilities. He had some expertise in the area; he is the father of a 24-year-old son with autism.

The company offers services such as dog-walking, grooming, boarding and daycare. Credit: Courtesy.

Friedman pointed out that people with autism and other disabilities like and depend on routines and predictability, as do many dogs. He also shared data on the high rate of unemployment among people with disabilities and suggested they train and hire people with disabilities.

“We stumbled upon disabilities by accident,” says Djanogly, who notes that “we created Holchim B’Yachad [‘Walking Together’] and were growing unbelievably—we had 15 candidates with disabilities, a course and special trainer, and were working with the Shekel and Beit Ekstein [disabilities programs] in Israel.”

“We were flying until March 15, 2020,” reports Djanogly. “Then COVID hit. We were sure it would boil over soon. It didn’t—and so we had to face the harsh truth and reality. It was a curse and a blessing, and gave us some downtime to look at our business. We went to our board and told them that we could either close or change.”

The founders had an important observation. “We realized that 15% to 20% of dog owners use pet-care services like boarding, grooming and walking. But 100% buy food and use veterinarians. Dog owners are also a community where there is implicit trust,” say Djanogly and Zlatkin, who also spoke with many veterinarians.

They decided to create a platform to better manage their own dogs’ lives. The app and website, complete with a new logo, incorporate gaming techniques to educate and engage dog owners, along with a health and fitness tracker.

“Our mission is to help owners gain a deeper understanding of their dog’s health and reward them for being more active with their dogs,” notes Djanogly. “As dog owners, we know how hard it can be to manage your pup’s life, so we created Dogiz to do all the hard work for you.”

Dog owners are encouraged and incentivized to increase the fitness levels of their pets by keeping them more active. In the process, they earn Dogiz coins that can be used for discounts on products and services in the Dogiz shop.

For every action owners do on the app—completing a quiz, tracking walks, and providing weight, memory or mood updates associated with their pets—they get coins. They can also see on the leaderboard how fitness levels compare with other dogs in the neighborhood.

Danny Djanogly (left) and Alon Zlatkin. Photo by Sam Jakobson.

‘We are no longer geo-restricted’

As Djanogly and Zlatkin continued consulting with veterinarians, they also learned of an interesting trend that the doctors were seeing. The veterinarians reported that they were regularly receiving photos of dog poop from concerned dog owners who wanted to check if something was wrong with their pet’s digestive systems. And so, the Dogiz team created Dr. Poop, where a team of veterinarians reviewed images and created a program to quickly analyze the byproducts and let owners know how concerned they need to be about their dog.

“Dog poop is a clear window into a dog’s gastrointestinal health,” reports Djanogly. Owners can also earn coins by using Dr. Poop.

The two founders also take the opportunity to help less fortunate dogs. In the United Kingdom, for example, owners can participate in the “PAWpurse Miles for Meals” program. For each mile walked with their dog, a meal is donated to a dog in a shelter. In Israel, people can donate coins earned to a local dog shelter, which receives funding to support their important work.

Djanogly further notes that with the relaunch of Dogiz, “we are no longer geo-restricted.”

The company will continue to provide dog-walking services in Tel Aviv and London, and train and hire people with disabilities. But they have now expanded—creating an inclusive community of dog lovers and arranging partnerships with service providers and pet-food companies.

The duo says that they are pleased with their new direction: “It gives dog owners rewards and motivation to be active with their pet via products they need and use. Why not do it by keeping their dogs healthy?”

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Original article published in the Jerusalem Post

The Ramah Bike Ride and Hiking Trip: Five days through the Golan Heights in support of the camp’s Tikvah disabilities inclusion programs.

When Timna Rockman completed the course to become a certified tour guide, she assumed she would be sharing her love of Israel with tourists from around the world. Instead, she found herself delivering fast food for the well-known Finnish-based Wolt food-delivery company. 

In the process of delivering food on her traditional, non-pedal-assist bike, she got into better shape and decided to begin offering personal training services to students near the Ben-Gurion University campus in Beersheba. She held out hope that she would one day return to tour guiding. 

As tourists have begun to return to Israel, Rockman found a way to incorporate all of her strengths and interests. She recently spent five days guiding bikers through the Golan Heights as they participated in the Ramah Bike Ride and Hiking Trip, in support of the camp’s Tikvah disabilities inclusion programs. 

Ramah and the trip

Ramah is a network of summer camps in the US, Canada and Israel, founded in 1947. Tikvah, founded in 1970, provides meaningful camp experiences for children, teens and young adults with disabilities. The Golan and Galilee Ride and Hike, which took place in May for the sixth time, started as a bike ride-only event in 2011. It has expanded to offer participants a logistically complex smorgasbord of choices that includes three levels of bike riding, two levels of hiking, guides, medics, mechanics, bus drivers and many volunteers. 

Due to the pandemic and frequent border closings, the Ramah event had been rescheduled several times. Other charity bike rides in Israel have also been postponed and rescheduled rides due to the pandemic. Both Alyn Hospital’s Wheels of Love cycling event and Hazon’s Israel Ride benefiting the Arava Institute and Hazon, are scheduled to take place in November 2022.

SOME OF THE Ramah hikers take a break for a group photo. (credit: National Ramah Commision)

Ramah’s 150 riders and hikers were happy to not wait until November to come to Israel. It has been a long time since most had been to Israel, been on vacation or flown at all. Ethan Corey, a returning hiker, and parent of two children who have participated in the Tikvah Program at Camp Ramah in New England, had hoped to come to Israel in March, 2020 but his trip was canceled due to the pandemic.

“Over the past two years, seeing Israel closed to non-Israelis was very frustrating,” he says, and is thrilled to be back. “Compared to the US and the northeast, it feels is if people are past COVID. There are no masks on the trains, in the stores or on the streets. 

“As I walk down the streets, I close my eyes and think back to the pre-COVID days. It is nice to hear Hebrew and to walk down the streets and see a minyan meeting in a Jerusalem playground,” he adds. “It is a good feeling being in a place where being Jewish is a normal state of affairs.” 

“Being in Israel is coming home!” says Josh Charlat, a dentist and board president of Camp Ramah in Canada who last visited Israel in 2019. “I would have been here sooner – when my daughter was here in seminary,” notes Charlat. “It was a challenge as a North American parent not seeing a child for so long, but being here keeps Israel at the top of my mind.”

“It was a challenge as a North American parent not seeing a child for so long, but being here keeps Israel at the top of my mind.”

Josh Charlat

Michael Bodner was last in Israel three years ago to visit his daughter. He reports that three previous trips he had planned to Israel were canceled. “Now I’m finally here. It is great to be back in Israel!” Bodner attended the Camp Ramah in Nyack day camp in 1963. Being on a trip will fellow lovers of Ramah helped him relive his camp days and recall the lyrics to the musical Porgy and Bess which he performed in Hebrew as a camper.

Mark Meskin of California has traditionally been a frequent traveler to Israel to visit a daughter and her husband, and their two grandchildren in Jerusalem. He was one of the lucky ones to visit Israel during the pandemic when first-degree relatives were permitted to apply to travel to Israel. The four-time biker-turned-hiker visited and hiked in nearly a dozen US national parks during the pandemic. He has welcomed the opportunity to again hike in Israel. 

“I have personally been a lover of nature, and until Ramah did this physically challenging fundraiser, I had no ideas how diverse nature is in Israel,” he says.

“I have personally been a lover of nature, and until Ramah did this physically challenging fundraiser, I had no ideas how diverse nature is in Israel.”

Mark Meskin

He was struck by the “unbelievable amount of water” he had never witnessed before.” Meskin was referring to such sites as the Black and White waterfalls of Nahal El Al, the Banias springs and the Devora and Gilbon waterfalls. 

He is pleased that, as COVID numbers go down, travel to Israel is more accessible. “I am thrilled it is getting easier!”

FOR SOME, like non-Jewish riders Charles and Michelle Smith from Philadelphia, this was their first Israel experience. Smith came with two Jewish bike-riding friends and playfully notes, “I was a little nervous when I learned some had been to Israel 20 or 30 times and it was my first trip.” 

He and his wife spent a few pre-trip days exploring Jerusalem and Christian holy sites. After biking in the North, Smith had a better sense of, and appreciation for Israel. 

“Biking on the Golan showed just how close Syria is. And the descent to the Sea of Galilee, and the chance to take a dip, were not the same as passing [the area] on a tour bus. It was refreshing spiritually and a change to take a break from pedaling!” he mused.

Participants ranged in age from 13 to mid-80s and included seven doctors, 10 rabbis, 17 lawyers, board members of various camps, a Tikvah participant from 1971 – the program’s second summer – and several parents of Tikvah participants. 

Medic Chaya Ben-Yehuda, 24, of Givat Mordechai in Jerusalem, was pleasantly surprised by the group she escorted on the advanced and moderate hikes. “They said it was old people and I figured it would be short hikes!” she reports, referring to the overview of the group she was given when assigned to the Ramah group. She admits this couldn’t have been further from the truth.

“I was impressed with their hiking skills. You are all amazing!” she adds, impressed with the group’s willingness and ability to hike for eight or more hours per day.

At the final evening program of the trip, several camp directors, organizers and participants had a chance to share remarks. Debbie Albert, board president at Camp Ramah in Pennsylvania’s Poconos, noted: “This felt like a week at camp. We met new friends, challenged ourselves, prayed together, learned together, pished together, and formed new friendships that will last a lifetime.” Albert was playfully referring to the inevitable lack of bathrooms throughout the dozens of miles of hiking trails in the North. 

Longtime Ramah hiking trip tour guide Dolev Arbaieter, who was pleased to return to guiding after a two-year hiatus, was fond of reminding the hikers that there are “thousands of bathrooms” all along the sometimes strenuous hiking routes. The good-natured Arbaieter, who occasionally brewed fresh coffee on the trail for his hikers, shared the fascinating history of such places as Tel Saki and such important figures as Eli Cohen, the Israeli spy who was caught in Syria and publicly hanged in 1965. He also provided a wealth of information about nature, geology, geopolitics and ancient synagogues throughout the five-day hike. 

Fellow guide Ariel Lisman, owner of Finjan Travel, also lost business during the pandemic, but was able to guide students and new olim when mandatory lockdowns were lifted. He acknowledges how difficult it has been for the travel industry. 

“Since June 2021, we have had no government support, so we are living off of our savings. Many lost money they had been saving for buying homes,” he says. Lisman concedes that “people in tourism are used to living life in the balance” and that tourism to Israel often fluctuates given periods of war and heightened tension. “It is nice to see things back!” 

While guides are returning to work, actually finding a guide can be a challenge. Biker Marc Schlussel notes, “It was hard to find a guide for a tour in Jerusalem on a recent Friday. They were all booked!”

The tourism industry is indeed recovering, but it is very much in flux, according to Prof. Yaniv Poria at the Department of Hotel and Tourism Management in the Guilford Glazer Faculty of Business and Management at Ben-Gurion University. “Many tour guides had to find other jobs and were settled in elsewhere. When tourism started coming back, they felt the urge to return to guiding,” he observes. “Some are quitting those jobs to go back to guiding. They chose this lifestyle and love being with people and wanted to get back.” 

He notes that other parts of the hospitality industry including hotels and airports are still having difficulties finding workers. “Even the high occupancy Hilton Tel Aviv is having a hard time finding workers.” 

WHILE SOME riders and hikers did experience long check-in lines at airports, they did not notice a shortage of workers or a reduction in services. They enjoyed comfortable rooms, superb services and sumptuous meals at Merom Golan, Kfar Giladi and at the Jacob Hotel in Hadera. Yet, they never lost sight of the reason they came to Israel – to raise $613,000 to support Ramah programs for participants with disabilities.

Albert and fellow participants appreciated the opportunity to learn more about Tikvah. Most participants chose to attend an optional Friday evening session with Tikvah graduates and parents who shared the impact of Tikvah. Tom Henig was one of the Tikvah Program’s first participants. The program started in Glen Spey, New York in 1970 and soon relocated to Camp Ramah in New England in Palmer, Massachusetts. 

Henig, who lives independently and has worked for the town of Oyster Bay, Long Island for 32 years, spoke about how moving it was to celebrate his bar mitzvah at camp in 1972. In fact, two hikers, Donald Skupsky and Anne Schneider were at Henig’s bar mitzvah. Henig reports, “I had such great memories and wanted to give back.” 

“Hearing [fellow hiker] Tom Henig’s story of being a Tikvah camper himself in the 1970s really hit home for many of us. Tom’s courage to come here this week and, as he said, ‘pay it back,’ was heartwarming,” adds Albert. “Their stories will inspire all of us to focus on these programs, ensuring that every Jewish child who wants to go to camp has an opportunity to do just that.”

As the bike mechanics disassembled and boxed bikes for riders, and as participants said their goodbyes to each other and to Israel, many were already making plans to return to the country for the next Ramah Bike Ride and Hiking Trip in two years. Some lucky riders and hikers will spend a few more days in Israel. 

And Rockman, now fully back in business as a guide, was delighted to take 14 participants on a special foodie tour of Tel Aviv – some much-deserved pampering for tired bikers and hikers – and for her, a long way from delivering food for Wolt!  

The writer, a social worker and special education teacher, has been affiliated with Ramah’s Tikvah Program since 1984.

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Original article published in the JNS

A historical film in the making by Michele Kupfer shows the connection “of all of us—Jewish people from Israel and the Diaspora—as part of a big nation with a long tradition.”

Swimming has always been at the center of Michele Kupfer’s life. She swam as a child growing up in Florida, she swam during her childhood summers in Israel, and she had the amazing fortune to swim for the Israeli National Swim Team from 1977 to 1982.

Kupfer was also a member of the 1980 Israeli Olympic team, though sadly did not compete in Moscow because of the U.S. boycott of Russia. Fortunately, one year later, she had the opportunity to experience what she describes as her “personal and athletic coming of age.” She and her teammates took the gold at the 1981 Maccabiah Games in Israel.

Kupfer’s Maccabiah experience was so personally inspiring and life-changing that she has found innovative ways to share the games with the rest of the world. In fact, she is reuniting her championship swim—40 years later—to complete in the 21st Maccabiah Games in Israel this month from July 12 to July 26 (the opening ceremony takes place on July 14).

More than that, she is producing a movie, “Parting the Waters: The Story of The Maccabiah Games,” to tell the dramatic, inspiring and often not well-known stories of the Maccabiah, first held in 1932, years before the establishment of modern-day Israel in 1948.

In the process, she has been capturing meaningful stories of the game’s participants, as well as revisiting such inspiring and chilling chapters in Jewish sports history—namely, the 1936 Berlin Olympics and the massacre of 11 Israeli athletes and coaches at the 1972 games in Munich.

Michele Kupfer films Israeli Gershon Shefa, one of her coaches, who competed in the 1960, 1964 and 1968 Summer Olympics. Credit: Courtesy.

‘The perfect opportunity to tell this story’

The first Maccabiah Games were held in Tel Aviv just before Hitler’s rise to power in 1933 and 16 years before the founding of the modern State of Israel. That year, the Maccabiah brought together more than 400 Jewish athletes from Europe, North America and the Middle East. The games quickly grew in importance and showcased the talents of such future Olympians as American backstroker Lenny Krayzelburg and nine-time champion Mark Spitz.

Kupfer has stayed connected to many swimmers and coaches in the Maccabiah swimming world, including Krayzelburg (four Olympic gold medals and a former world record-holder), Nir Shamir (a team member from both the Olympic and Maccabiah team) and Dr. Naama Constantini, one of her first coaches, and now professor of sports medicine and director of the Heidi Rothberg Sports Medicine Center at Shaare Zedek Medical Center in Jerusalem.

Michele Kupfer at the Israeli trials for the Masters Maccabiah 2022, in which she broke a record for her age group. Credit: Courtesy.

During the COVID-19 pandemic, several events and insights got Kupfer thinking about making the film.

First, noted being touched when she saw her former teammates rallying around a team member who was dying of cancer. “It got me thinking: What is the story here?” Kupfer did some research and discovered that there was no in-depth movie about Maccabiah, despite it being the third-largest athletic competition in the world behind the Olympics and the FISU World University Games.

Kupfer said she began to observe the rise of anti-Semitism in the world, as well as what she describes as “Israel’s big PR problem with our youth.” She notes what others have said, that young Jews often feel disconnected and even apathetic. She thought that this was “the perfect opportunity to tell this story, a human-interest story. And it is not political!”

And so, she started a 501(c)(3) charitable organization that is currently raising money to cover the costs of filming. She has already acquired Maccabiah footage going back to 1932 and will be filming this month at the Maccabiah Games. She is also aware that the clock is ticking on interviewing some older Maccabiah athletes, noting that “we are at a pivotal point—some won’t be alive much longer.”

Kupfer hopes the film will be completed sometime in 2023.

The Israeli National Swim Team in Europe in 1980. Credit: Courtesy.

‘We were all in’

Given Kupfer’s deep and extensive ties to the swimming world, as well as to Israel and the Jewish people, she is well-suited for the film project. She grew up in a strongly Jewish-identified and Zionistic home in South Florida and was a self-described “big Florida swimmer” by age 12.

Her late father, Dr. Sanford Kuvin (who died in 2015), was a physician and world-renowned researcher of infectious and tropical diseases. In 1970, he was invited to lecture at Hebrew University. When her mother, Gabrielle, went to Israel for the first time soon after his visit, she felt that Israel was where she truly belonged. The Kuvins considered aliyah (immigration to Israel), but Kuvin’s medical practice in the United States made that difficult.

Still, the family began splitting their time between Israel and the United States.

Swimmer Michele Kupfer (then Kuvin) diving off block No. 5 in 1981. Credit: Courtesy.

“We were all in; we bought an apartment in Israel and spent three to four months a year in Israel,” reported Kupfer. In 1976, her father founded and acted as the chairman of the Hebrew University of Jerusalem’s Sanford F. Kuvin Center for the Study of Infectious and Tropical Diseases, the world’s leading research center for malaria and other infectious diseases.

Kupfer looked forward to their months each year in Israel, though noted that she was worried she might not be able to continue swimming. “I said to my dad: I can’t go to Israel and not swim!” She joined the YMCA in Jerusalem and began to swim regularly at the pool there. “In 1977, I was 14, and Israel was already thinking about the 1980s Olympics. Kupfer remembered thinking, “Israel swimming is pretty damn good as a team, but they wouldn’t have made it to the [medal] podium.”

She was pleased when asked to consider joining the national team. “It didn’t take me a second to say, ‘Are you kidding me … YES!” She then became an Israeli citizen. She recalled that “it wasn’t easy. Some had the feeling I was taking a spot from another Israeli while I was going back and forth” from Israel to America.

Kupfer made the 1980s Olympic team as a 17-year-old. “I was a little scared; there was so much hatred. We discussed it with our peer group. We figured we’d go as a team, and [for safety] they wouldn’t let us out.” The Israeli team ultimately did not go due to the boycott of the Moscow Olympics.

But in 1981, Kupfer got her chance to swim on a large world stage. “The 1981 Maccabiah Games became a huge focus. I wanted to represent Israel and show the world what we were capable of.” The team won the gold medal, and Kupfer said she still becomes emotional looking back at the awards ceremony. “Playing ‘Hatikvah’ (at the medal ceremony)—there is nothing like it!”

Michele Kupfer (then Kuvin) at the 1981 Maccabiah games. Credit: Courtesy.

‘The power of sports’

Kupfer has continued to swim for most of her adult life as a way to stay in shape. “I never thought of competing … until now!” In just a week, she will have an opportunity to both swim and produce a film that will tell the important story of the Maccabiah to the world.

Former teammates and members of the Israeli swimming community share Kupfer’s excitement for both the reunion and the field. Constantini, the sports-medicine professor, proclaimed that the reunion is “very exciting.”

She pointed out an especially poignant personal connection: “For me, it is also a kind of memorial for the late Lior Birkhahn, who I coached from the age of 8, and who swam with Michele.” Birkhahn was an Israeli swimmer who died of cancer at age 56 in May 2020; her 14-year-old daughter, Gili, is competing this year in the Maccabiah games.

As for Constantini, she is swimming in memory of her late mother, Aliza Wirz, who won in the Third Maccabiah Games in 1950. “That was 70 years ago!” she says proudly.

Constantini said Kupfer’s film is important because it shows the connection “of all of us—Jewish people from Israel and the Diaspora—as part of a big nation with a long tradition.”

Krayzelburg, 46, who runs a swim academy for kids, continues to be a big supporter of both the Maccabiah and the film. “Maccabiah is an incredible celebration of Jewish heritage in our eternal homeland. Through the power of sports, it is able to bring together Jews from all corners of the world to Israel with a meaningful purpose to celebrate and honor our rich culture and heritage. Being part of this incredible event has always been a humbling and touching experience for me, and Michele’s film will share some unique and inspiring experiences of athletes that ‘lived’ the games and how it has impacted their lives.”

Thanks to the Maccabiah Games, some 10,000 athletes from 80 countries will soon arrive in Israel to compete in more than 40 sports. And thanks to Michele Kupfer’s passion and to “Parting the Waters: The Story of The Maccabiah Games,” the impact of the Maccabiah will be felt for generations.

Members of the 1981 Israeli National Swim Team reunite after 40 years. Credit: Courtesy.
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